We search low and high for people and groups from all over the world that represent our mantras. If you're interested in becoming a champion please reach out to us on social or by using the Press & Media Page. If you are interested in helping spread the word you can also apply to become an ambassador!


Giorgio Gomez

Giorgio is a shining light, one of the most stylish SUP surfers out there and quickly becoming one of the fastest on a race board too. Giorgio can mix it up on a shortboard on the WQS pro circuit as well. Giorgio has taken first place at the Pan American games along with Santa Cruz Paddlesurf events and was selected to represent Team USA at the ISA Paddle Games in Fiji. A Legend in the making, creating history daily.


Don (DC) Carter

DC is a beast on and off the field. He was a collegiate athlete who found a passion in helping to build titans. He inspires everyday and trains top tier athletes to perform at the highest levels. When it comes to reaching the greatest heights DC is the man, He not only lives Fire Kai's Mantras daily but pushes professional athletes and everyone around him to become the greatest versions of themselves and laughs in the face of adversity.

Storm Rowe

Storm Rowe is a snowboarder who competes internationally for the United States. He's been riding since he was 4 years old! He's an amazing talent who's going to make a big dent in the world of snow. He competes in big air and slopestyle in competitions from Woodward to World Cups.
We can't wait to see what he does next!

Here's some recent highlights: 
  • 3rd place, FIS National Cup, Ontario
  • 7th place, FIS ANC, New Zealand
  • 11th place, FIS World Cup, New Zealand
  • 13th place, US Gran Prix World Cup, Mammoth, CA

JT Rhoades

A skater turned photojournalist who has used his growing platform to make strides within the skating community. He's traveled all around to world helping to build communities of skaters, one of his favorites so far was a collaboration with Red Bull to help provide 100's of Ethiopians with complete decks and the same passion he has for skating.

A true unicorn among men.