About Us

Fire Kai is about living life at our best. Our family was built through culture, by like-minded adventurers from around the world. We believe in people and the greatness we each carry.

Our gear and apparel are a vessel to remind us we're all "Ohana/Family," and through this bond, we are one. When you see someone in Fire Kai, you already know they share common interests and a “hello” or a simple nod is only the beginning to great conversations.

We believe by inspiring a positive mindset we can all reach our limitless potential. Life is plentiful filled with never-ending adventures, and we want to be there with you, to help you rise above and push further every time.


Mindset & Values

"Go beyond the horizon"

We believe inside everyone has a desire to seek, be curious and pursue that which isn't easy. The adage with challenge comes our greatest achievements is something that the dreamers, adventurers, and storytellers know all too well. But, we must go beyond, for the horizon is merely a new beginning. 


"Move Past the Barrier"

As it has been said before, the obstacle is the way. Overcoming barriers in our path many times affirms that you're on the correct path. Moving past the barrier at hand will lead to greater success, and perseverance becomes strength. Barriers should never stop you, but they may define your greatest achievements if you never surrender. 


"Push On"

When others give up, be the reason you succeed. We've all hit "the wall" in our life, but the most bitter-sweet moments come when we push on, try new things and get outside our comfort zone. You'll never stop growing if you continue searching for the unfamiliar.


"Reach New Heights"

There is no ceiling on life, no cap. The sky is the limit, they say.. of course, that's only true until you're in the sky. If you can retain this, you'll realize that mastery is never attainable, but the pursuit of it never ends. We are never finished learning; life has no limit, nor do you.


"Pack Adventure"

Home is where the heart is, so is adventure. You are the adventure, life is the adventure, and it's what you choose to make it. So pack adventure every day, life is always worth living, and it's the adventure that reminds us of this.


"Rise Above"

Around here, we talk about being able to "Rise Above". We mean, do more, be more, be an example, and lead by example. True character is what you do when no one is looking; however, sometimes it's even harder to do the right things when you are in the spotlight. When those times come, we must remind ourselves to evolve, help others grow, and rise above.


"Be the One"

Be different, be a rebel, create change and be unique. As individuals setting the pace and tone for others, you can make the world a better place. The slightest variation you create can change the world and benefit us all. So we urge you to be the one every day; we are the dreamers of dreams.


Final Thoughts 

Our promise is to provide high-quality, purposeful products that not only seek to be good for you but also for our great blue planet.

We hope to meet you on this journey - one love, one world, one big adventure. 

— Fire Kai